There is an old saying in Spanish “Bueno Bonito y Barato” it translates to English as “Good Appealing and Cheap”. We live in a day and age where our attention spans have decreased. We are bombarded with stories of overnight success. It is also well known that the 3 B’s are rarely attainable. It reminds me of the way we want things today, a silver bullet, a pop it in the microwave, a 3 month boot camp to start making 6 figures as a developer. We want our cake, we want to eat it too, and we want it for free.
There’s even a coin termed that sometimes applies to selling the overnight success dream known as “Hustle Porn”. This is what the gurus sell you. Gurus will sell you on big dreams even when they actually didn’t make their money in the manner that they prescribe. Instead, they made their money from selling us the dream.
Gary Vaynerchuck, pointed out the idea that everyone wants to live the Rocky story but no one wants to get up at 5 AM drinking a dozen raw eggs and training for 12 hours a day, every day. Yet everyone wants the success story.
It’s sad because this leads to a lot of disappointment. When you really study success, it never happens overnight with an easy 1-2-3 recipe. It takes hard work, dedication and commitment. The break through may happen overnight, but the all the work that leads up to that point is years in the making.
Put in the time, put in the sweat, have fun doing it and the rest will come according to its right timing.